El método LEAN STARTUP
How to create successful companies using continuous innovation
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EL MÉTODO LEAN STARTUP is a new approach that is being taken around the world to change the way companies create and launch their products.
Eric Ries defines a startup as an organization dedicated to creating something under conditions of extreme uncertainty. This is true both for those who work in the garage of your home and for a group of experienced professionals of one of the companies that appear in the ranking of Fortune magazine. What they all have in common is the mission of crossing the uncertainty to find the way to a sustainable business.
The approach that the author shows us in EL MÉTODO LEAN STARTUP makes companies more efficient in the use of capital and more effectively supporting human creativity. It is about putting into practice various practices that shorten the product development cycle, measure real progress without resorting to vain indicators and help to understand what consumers really want.
In addition, this method allows the company to change direction with agility and alter the plans minute by minute.
Instead of wasting time designing elaborate business plans, EL MÉTODO LEAN STARTUP offers entrepreneurs of large and small companies the best way to continuously test their vision, to adapt and adjust it before it is too late.
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